We’ve always preached that you should listen to your users for feedback. Poor ratings and reviews should be looked at as cheap market research: now that you know what your users want, you can make changes and bring an improved app to the marketplace.
Fast, relatively cheap market research—what could be better?
For people low on resources, the ebook model offers a lower-risk entry into publishing. Some cheap market research and SEO can help you can craft and target an ebook that solves a specific problem to a specific group of people.
2 Customer support is relatively cheap market research
Third, the anmoku no ryokai arrangement provides publishers with extremely cheap market research. To learn what's hot and what's not, a media company could spend lots of money commissioning polls and conducting focus groups. Or for a few bucks it could buy a Super Comic City catalog and spend two days watching 96,000 of its best customers browse, gossip, and buy in real time. These settings often provide early warnings of the shifting fan zeitgeist. For instance, a few years ago several circles that had been creating dojinshi for the series Prince of Tennis switched to Bleach, an indication that one title was falling out of favor and another was on the rise. "The publishers are seeing the market in action," Ichikawa says. "They're seeing the successes and the failures. They're seeing the trends."
Piracy as cheap market researchIn "Internet Policy/Law"